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Falah aly was born from humble beginnings the first step of the journey began with wholesale of existing branded cosmetics.
Being well versed in usage and selling cosmetics brands, we felt that there was a gap in the market which allowed a new makeup brand to position itself to offer something different to what is already available.
We pride ourselves in developing sophisticated brand by combining quality of formulation with the modern luxury aesthetics.
From inception to present it has been a long road with many turns and twists. The focus was to bring a team of experts in their respective fields which allowed us to bring a long awaited dream to fruition. We ensure design of our products is both luxurious and practical by paying close attention to the finer details. We commission wide range of professional from cosmetologist, market analyst to colour technician, so we can combine our vision with appropriate technical knowledge to bring you combination of colours and finishes to suit an array of skin tones.
And so with a vision of determination and a dream Falah aly was born. We hope you join us in our journey.